Under the banner of digital marketing, there is a family of bachelor’s programs. The names within the family differ. In this article, we will provide examples of the undergraduate degree names with a synopsis of the coursework. This is not a complete list of the various college programs you will find.
Bachelor of Science in Social Media Marketing
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media often feeds into the discovery of new content such as news stories, and “discovery” through search activity. Social media can also help build links that in turn support into SEO (Search engine optimization) efforts.
It seems natural to offer a B.S. in this type of marketing that teaches social media as a tool for marketing products and services. This program covers social media marketing strategies and gives students practical tools to build successful social media campaigns. The curriculum prepares graduates to assume positions in corporate, private, government, and nonprofit organizations.
Bachelor of Science in Business Administration
This degree offers a concentration in digital marketing. The study plan equips graduates with the knowledge base and skills to leverage digital marketing platforms such as social media and search engines. Students will learn how to use interactive marketing tools and digital technologies to analyze campaigns and reach customers.
Students pursuing this concentration will take courses in Internet Marketing, Web Analytics, and Social Media Marketing. In addition, electives are available covering the subjects of Website and Webpage Design, Public Relations, and Retail Marketing.
Bachelor of Science in Digital Marketing & Social Media
Through targeted social media marketing courses, this online bachelor’s degree in digital marketing and social media prepares students with the knowledge to plan comprehensive social strategies. You will learn about SEO, content marketing, and digital advertising. Students explore how to collect and analyze data, as well as how to evaluate the effectiveness of social media and digital marketing strategies.
This program provides a balanced combination of theory and applied knowledge, which enables students to acquire skills in various technologies. These include data collection, and analytics; search engine marketing; content marketing; screen design and content management; online research; mobile advertising; CRM (customer relationship management) strategy; and digital advertising.
Bachelor of Science in Digital Marketing Technology
As the name implies, the college faculty based this program on the premise that digital marketing demands a professional versed in marketing and technology. The program’s multi-disciplinary approach combines applied theory and hands-on learning to explain digital marketing strategies, tactics, and tools. Two of the areas studied are:
- Distinguish between the functions of various digital communication channels and select solutions appropriate to the needs of the organization and the end users.
- Develop web applications utilizing industry standard markup, protocols, and languages.
Bachelor of Science in Internet Marketing
This degree explores the ongoing conversation between marketers and consumers on a professional level. You will learn to develop dynamic content for a multitude of industries while providing clients with search engine optimization and analytics to ensure products reach their target audience.
The course in Display Advertising and Email Marketing examines the advantages of understanding these concepts and the potential impact they may have on an organization.
Web analytics shows students:
- How to how to evaluate whether a website is accomplishing its marketing objectives.
- How to report the productivity of the website to the company or client.
Bachelor of Science in Marketing
This degree comes with a concentration in Digital Marketing. The program endorses the belief that brand identity and increased sales come when marketers adopt technologies that have revolutionized the marketing industry.
To impart this dictum, the curriculum may include:
Strategic Brand Management: Examine the importance of a company’s brand with a focus on the approaches to building, maintaining, growing, and salvaging a brand.
Digital Advertising: Study the digital advertising landscape with a focus on the different types of digital and online advertising.
SEO vs SEM: Explore Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies with a specific focus on understanding the difference between organic and paid leads and traffic.
Bachelor of Science in Marketing
This B.S. degree offers four market-driven specializations in marketing analytics, social media, service and non-profit marketing and digital branding, advertising, and promotions. All four choices will develop business analysis, critical thinking, and problem-solving skills as they relate to marketing.
The specialization courses in each consist of 12 hours. The concentration in digital advertising is most akin to digital marketing. It features classes in digital promotions, digital branding, and digital advertising. The student learns about the strategic and creative process for selection, creation, and production of digital advertising. The material also analyzes how the concept of integrated marketing communications and digital advertising intersect to develop consumer relationships.