Digital marketing is the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures, and beyond — there is a spectrum of tactics that fall under the umbrella of “digital marketing.”
Three Common Types of Digital Marketing
Content Marketing: This type denotes the creation and promotion of content assets for generating brand awareness, traffic growth, lead generation, and customers. Online brochures, eBooks, infographics, and blogs are examples of content marketing.
Social Media Marketing: This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. Examples of the channels are Facebook, Twitter, LinkedIn, and Instagram.
Email Marketing: Companies use email marketing as a way of communicating with their audiences. This type promotes content, discounts, and events, as well as to direct people toward the business’s website.
There are two choices to learn about digital marketing. One is to take a series of courses online, for example through Udemy. This could be adequate for the individual who wants to gain an understanding of digital marketing to promote a website or blog. You would enroll in a twelve-course program with Udemy as cheap as $10.99 when discounted. It provides 26 hours of on-demand video and 14 articles covering all major aspects of digital marketing.
The other choice for individuals who want to pursue a career in this field is to earn a bachelor’s degree. There are many college programs in digital marketing, internet marketing, digital multimedia design, digital content strategy, and more. All of these degree designations involve digital marketing.
Here are some of the classes you can expect at the undergraduate level. These are from actual college programs in this discipline.
Integrated Marketing Communication
Integrated marketing merges all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through a mix of tactics, methods, channels, media, and activities into a unified user-centric strategy.
SEO and SEM
Search Engine Optimization and Search Engine Marketing (SEO, SEM) helps students to optimize websites and ads to outperform the competition, to drive traffic to the desired website by learning and practicing keyword research and implementation strategies, and to utilize social media leveraging tactics for video, image, and landing page optimization.
User Experience and Interactive Development
The student learns the importance of why establishing a high level of end-user and client involvement is critical in creating effective software and technology that attracts audiences and/or generates revenue. User-experience design (UXD) describes an approach to business analysis and technology development that demands user interaction and user feedback in all stages of the development lifecycle.
Digital Media Planning
This class provides students with the skills and knowledge required to be successful in today’s digital advertising industry. Students learn strategies to reach online audiences, calculate the costs to do so, and assess the results using analytical software tools.
Content Management Systems
The class explores the workings of a popular content management system (CMS) as well as a strategic process for organizing and delivering their website content. A professional portfolio website is a vital communications tool for graphic designers. You will study the many advantages of using a CMS to create a polished and maintainable portfolio website.
Programming Solving and Concepts
This class teaches students the fundamentals of problem-solving in computer programming. Students learn to use both textual and graphic algorithms as problem-solving tools.
This course introduces students to computer science doctrine and an understanding of core algorithmic concepts. Students design algorithms to solve problems and learn how to translate these algorithms into working computer programs.
The class material focuses on the process of media planning and buying with particular emphasis on traditional media. Students learn to use media research tools to select appropriate media vehicles that reach specific audiences.
Variety of Programs
Due to the variety of programs, the emphasis of the classes varies. There are programs geared to the business/marketing aspects of marketing. The curriculum in this program might include classes in accounting, macro and microeconomics, financial management, and business law.
One school refers to their degree as a Bachelor of Design in Digital Multimedia Design. The classes place less emphasis on marketing and more on the creative properties. This translates to classes stressing technology, media, product design, and marketing. The coursework will enhance your ability to use creative thinking and critical reasoning to organize ideas and present them in a range of visual forms, scenarios, and narrative projects.
Your digital marketing degree online should involve business administration practices and research skills as well as web development, consumer behavior, web design, and advertising. Mobile technologies, social media engagement, and search engine optimization (SEO) are also beneficial.
Ultimately, upon completion of your classes, you want the ability to:
- Collect and analyze data to evaluate the effectiveness of social media and digital marketing strategies.
- Develop, evaluate, and optimize web design and user experience.
- Provide data-driven solutions for the management of content in social media, online marketing campaigns.