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What is Visual Communication?

Visual communication is the conveyance of ideas and information in forms that can be seen. Visual communication relies completely or partially on eyesight. Visual communication is a broad spectrum that includes signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, color, and electronic resources.

Visual communication takes place through pictures, graphs, and charts, as well as through signs, signals, and symbols. It may be used either independently or as an adjunct to the other methods of communication.

Bachelor’s Degree

A Bachelor of Arts or Fine Arts in Visual Communications (VC) delves into design fundamentals, drawing techniques, visual literacy, technical communication, and digital media design. Students will become proficient in the use of digital tools, such as Adobe Photoshop, Illustrator, and other design/illustration software. Students learn about all forms of visual communication, such as web, packaging, book, and magazine design. Students may also study visual language, form, syntax, and typography. As well as how these design components translate to applications of information and systems design, time-based, and interactive mediums.

The following are examples of VC programs and classes.

Bachelor’s Degree in Visual Communication Design

In this program, you can expect the classes to cover communication strategies and the formation of effective visual products. Students are prepared to master the technical and conceptual skills involved in typography, image generation, visual structure, color design and composition, as well as to conduct research, think conceptually, work collaboratively in teams, articulate and present ideas, and critically evaluate the form-making process.

This program emphasizes the influence of computer technology on communication. You may start with design classes where you study two-dimensional design fundamentals: concepts and processes. Studio problems are used to introduce concepts, vocabulary, and skills applicable to continued study in a variety of visual disciplines. Classes may include corporate graphics, posters in current media, and visual design computing programs.

Bachelor of Fine Arts in VC

Students learn the skills applicable to many design-related professions including Interaction Design, Graphic Design, Advertising, Illustration, and Motion Graphics. You may start with a range of subjects in the core curriculum covering various art forms. These include drawing, photography, ceramics, 3D modeling, typography, and design. In your junior and senior years, classes evolve into design studio, interaction design, portfolio preparation, and typography methods.

Bachelor of Arts in VC with Graphic Design

This degree may include foundation courses in drawing, design, and color. This part of the program will help to prepare students for their Graphic Design Concentration. The latter includes classes in typography, vector and raster graphics, production design, digital page and web graphics, and business practices for graphic design.

The graphic design concentration covers more than the fundamentals of design. It delves into product packaging, entrepreneurship, mobile technology, interface design and user experience.

Bachelor of Science in Media Communications

A program of this type expands communication in all aspects of the media. Students will explore a variety of media used in digital and online environments to accomplish course projects and further their understanding of new media tools, including images, text, and streaming video and audio. Classes in integrated marketing study the integration of marketing channels and public relations by using digital media to develop strategies and creative campaigns.

The curriculum in media communications will appeal to students interested in how visual communication is vital to digital video and audio production. Typical classes examine scripting, treatments, visual and audio storytelling, storyboarding, editing, sound, media management, narration and industry terminology, and application.

Bachelor of Arts in Visual Journalism

This is another degree choice that provides classes dedicated to the craft of designs using color, typography, visual hierarchy, assignment and selection of images and visual organization. Through the journalism curriculum, students interested in the Visual Journalism area of emphasis will receive a solid grounding in journalism basics, how to report news and feature stories across multiple platforms, photography, multimedia reporting, slideshows, and hands-on experience using the latest design and digital tools.

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