IMAGE SOURCE What is Strategic Communication? Communication is strategic when it is completely consistent with a corporation’s mission, vision, values and is able to enhance the strategic positioning and competitiveness of the organization. The objective is to communicate a concept, a process, or data that satisfies a long-term strategic goal. It conveys a deliberate message(s) through the most suitable media to the . . .
Miscommunication is the number one cause of all problems; communication is your bridge to other people. Without it, there's nothing. So when it's damaged, you have to solve all these problems it creates. - Earl Sweatshirt All organizations that deal with the public, or an audience or demographic they serve (the vast majority of them) . . .
IMAGE SOURCE: Pixabay, public domain. As a college major, communications is the study of human interaction and expression. Students of communications seek to understand theories of oral, written and multimedia communication and how to apply those theories to persuade, inform, educate and entertain others. Most communications majors don’t study the field just for the sake . . .
The exercise of power, individual and collective rights, and responsibility for the future all converge in one field: politics. The political arena impacts every aspect of our lives, from private markets to the free press, from the quality of our water to the actions of our military. If you want to play a part in . . .
Traced back in time, the English word ‘marketing' has its roots in the town markets of 16th century Europe. In bustling city centers of the renaissance, vendors curried for position to catch the eye (and wallets) of curious passers-by. Over the years, marketing has progressed as a sort of art (and in recent history a . . .
The craft of writing is at the heart of a huge range of industries and passions. To name a few: Your favorite stories growing up Your favorite shows and movies Educational and technical materials Marketing copy Speechwriting And while many degrees are meant to help you become a better writer, none spend quite as much . . .
IMAGE SOURCE Public relations specialists assist organizations and individuals with building and maintaining a positive public image. This often includes developing press releases and drafting speeches. They act as firm representatives to the news media and organize official public appearances and events. According to the U.S. Bureau of Labor Statistics (BLS), most specialists work in . . .
IMAGE SOURCE What are Public Relations? There are as many different definitions of public relations as there are public relations professionals. No two public relations jobs are the same. According to the Public Relations Society of America (PRSA), job descriptions can include responsibilities such as media relations, marketing communications, social media, community relations, special events, . . .