IMAGE SOURCE What is Strategic Communication? Communication is strategic when it is completely consistent with a corporation’s mission, vision, values and is able to enhance the strategic positioning and competitiveness of the organization. The objective is to communicate a concept, a process, or data that satisfies a long-term strategic goal. It conveys a deliberate message(s) through the most suitable media to the . . .
IMAGE SOURCE: Pixabay, public domain. As a college major, communications is the study of human interaction and expression. Students of communications seek to understand theories of oral, written and multimedia communication and how to apply those theories to persuade, inform, educate and entertain others. Most communications majors don’t study the field just for the sake . . .
Traced back in time, the English word ‘marketing' has its roots in the town markets of 16th century Europe. In bustling city centers of the renaissance, vendors curried for position to catch the eye (and wallets) of curious passers-by. Over the years, marketing has progressed as a sort of art (and in recent history a . . .
The craft of writing is at the heart of a huge range of industries and passions. To name a few: Your favorite stories growing up Your favorite shows and movies Educational and technical materials Marketing copy Speechwriting And while many degrees are meant to help you become a better writer, none spend quite as much . . .
IMAGE SOURCE Public relations specialists assist organizations and individuals with building and maintaining a positive public image. This often includes developing press releases and drafting speeches. They act as firm representatives to the news media and organize official public appearances and events. According to the U.S. Bureau of Labor Statistics (BLS), most specialists work in . . .
IMAGE SOURCE What are Public Relations? There are as many different definitions of public relations as there are public relations professionals. No two public relations jobs are the same. According to the Public Relations Society of America (PRSA), job descriptions can include responsibilities such as media relations, marketing communications, social media, community relations, special events, . . .
What does Public Relations Involve? There are many functions of people working in PR. One of the principal duties is: Researching, conducting, and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary for the success of an organization’s aims. The responsibilities extend to marketing, finance, fundraising, as . . .
IMAGE SOURCE An online MBA could be the ideal way to advance your career and education once you are employed. The convenience and diversity of MBA programs make this a viable option once you decide this is best for you. There are differing opinions on the necessity of this degree that is awarded to over 150,000 . . .