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You don’t need extensive knowledge of marketing-related websites to start pursuing your bachelor’s in marketing, which is among the top degrees for the highest-paying business careers. However, by the time you start working in the field, you will need more than the basic computer proficiency required of a new college student. To succeed in marketing, . . .

As one of the top degrees for the highest-paying business careers, a bachelor’s degree in marketing can prepare you for plenty of opportunities in the business world. At the undergraduate level, all marketing programs should cover a curriculum that familiarizes students with the general concepts, theories and practices of marketing. Some programs go beyond the . . .

Even in one of the top degrees for the highest-paying business careers, gaining real-world experience as a student is important for having strong job prospects after graduation. Completing a summer internship is one way students in a bachelor’s degree program in marketing can improve their future job opportunities. Keep in mind, though, that you can’t . . .

Marketing is a broad area, one that encompasses all of the processes and activities involved in creating and delivering messages about offerings of products or services. An associate’s degree in marketing – one of the fastest online associate’s degrees you can pursue – helps you build a foundation of marketing knowledge. However, the curriculum of . . .

In an associate’s degree program in marketing, you cover a lot of general education coursework and a smattering of classes in marketing principles, marketing communication management and other business topics. That may sound like a lot to cover in a short time, especially through one of the fastest online associate’s degree programs, but it’s still . . .

Whether it's a can of beans or a new SUV, people make choices when they make purchases. Those decisions may be deliberate or mostly unconscious, but they're driven by the messages customers receive from marketing. Influencing what people buy and how they buy it is what marketing is all about. Marketing matters for low-cost products . . .

Traced back in time, the English word ‘marketing' has its roots in the town markets of 16th century Europe. In bustling city centers of the renaissance, vendors curried for position to catch the eye (and wallets) of curious passers-by. Over the years, marketing has progressed as a sort of art (and in recent history a . . .