Whether it's a can of beans or a new SUV, people make choices when they make purchases. Those decisions may be deliberate or mostly unconscious, but they're driven by the messages customers receive from marketing. Influencing what people buy and how they buy it is what marketing is all about. Marketing matters for low-cost products . . .
Modern life can be a constant barrage of demands on our attention. Traditional pulls for eyeballs and dollars have given way to digital, mobile, and social media campaigns to push consumers in endless directions. One thing is clear: organizations of all sizes need marketing experts to help them stand out from crowded marketplaces, or bring . . .
Traced back in time, the English word ‘marketing' has its roots in the town markets of 16th century Europe. In bustling city centers of the renaissance, vendors curried for position to catch the eye (and wallets) of curious passers-by. Over the years, marketing has progressed as a sort of art (and in recent history a . . .
Marketing manager is a high-paying and fast-growing career. However, in exchange for its six-figure median salary, the position includes a great deal of responsibility. To get this job, you will need an undergraduate college degree, along with years of work experience. Some aspiring marketing managers go on to earn a graduate degree to improve their . . .
A popular area of business studies is marketing, but students considering this major need to understand some distinctions about the field. Marketing encompasses all of the different activities involved in promoting organizations, services and products. One important and often-mentioned aspect of marketing is market research. While both market research and marketing strategy are important for . . .
Marketing is a popular field of study among business students, but you may wonder what kind of salary to expect after graduation. There are several well-paying roles in the marketing field, with management jobs topping the list. Some of the highest-paying non-management jobs in marketing are predictable, like marketing specialist, while others, like management analyst, . . .
IMAGE SOURCE Under the banner of digital marketing, there is a family of bachelor's programs. The names within the family differ. In this article, we will provide examples of the undergraduate degree names with a synopsis of the coursework. This is not a complete list of the various college programs you will find. Bachelor of . . .
Definition Digital marketing is the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there is a spectrum of tactics that fall under the umbrella . . .
IMAGE SOURCE Why earn a Master's? The U.S. Bureau of Labor Statistics projected in 2016 that marketing management jobs should grow by 9 percent from 2016 through 2026. As the field of marketing becomes increasingly internet-based, managers with e-commerce and digital training are becoming particularly in demand. Positions in marketing research are expected to increase . . .