IMAGE SOURCE As the digital marketing field grows, opportunities for those with an internet marketing degree and online skills are multiplying. Experience increases salaries across internet marketing positions, with many entry-level positions already surpassing the national median of $57,000. A 2017 report from McKinley Marketing Partners found that 56% of surveyed companies want employees with digital marketing . . .
IMAGE SOURCE Digital marketing is the promotion of brands or products via one or more forms of digital media. The rise of smartphones, apps, and other forms of ‘new media’ in the past decade has caused digital marketing to mushroom. Companies need to be able to connect with consumers through various devices and digital platforms, . . .
There are academics who believe that traditional marketing will vanish someday. All advertising will be digitized in the form of pop-up digital ads, for example. Due to increasingly sophisticated algorithms and machine learning systems, there will be less work available for humans. With less work, there will be fewer businesses, and the ones that remain will . . .
IMAGE SOURCE What is Digital Marketing? Digital marketing is the promotion of products or brands via one or more forms of electronic media. It differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real . . .
IMAGE SOURCE What is Digital Marketing? Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. First popularized as a term in the early 2000’s, digital marketing has actually been around much longer. However, this format existed years before popularized. The first person to use . . .
IMAGE SOURCE: Pixabay, public domain. With a degree in marketing, you can develop the skills to attain a high-paying and exciting career in the field of business. What Is Marketing? As a college major, marketing is the study of how to promote an organization and its products or services. The field combines courses in business . . .
For those interested in the world of accounting and finance, a career as a certified public accountant (CPA) is an attractive one. Professionals who hold this credential (as well as a bachelor’s and/or a master’s degree) have more job opportunities, greater income earning potential and professional respect and distinction. Currently, the Bureau of Labor Statistics . . .
I can still remember my dad every April, receipts and paperwork spread out everywhere, moaning and groaning about the pains of being a small business owner and tax season. Tax season, it seemed (and now I know to be true) can be a complicated mess for many people, in all kinds of careers and financial . . .