As the digital marketing field grows, opportunities for those with an internet marketing degree and online skills are multiplying. Experience increases salaries across internet marketing positions, with many entry-level positions already surpassing the national median of $57,000. A 2017 report from McKinley Marketing Partners found that 56% of surveyed companies want employees with digital marketing skills. Specialized digital marketing skills are especially in-demand, with hiring for skills, such as content creation and social media, above average.
Whether you have a Bachelor’s or Master’s degree, jobs in digital marketing and associated professions pay well. Equally significant, is the fact that most of these jobs continue to grow at rates above average. For example, the U.S. Bureau of Labor Statistics (BLS) reports the occupations of advertising, promotions, and marketing managers to increase at a rate of 10% over the next ten years. The BLS does not list the occupation of digital marketing.
Here are examples of jobs in this field with their median income and a brief job description.
Digital Marketing Specialist
The digital marketing specialist role has similar objectives and goals as a marketing professional – to increase brand awareness, promote company products or services and to drive prospects to conversions. Unlike using the more traditional marketing channels, digital marketers effectively communicate through appropriate technology platforms. These specialists work to initiate effective marketing campaigns online, and to translate business goals into successful marketing campaigns.
Median Income: $48,974 (Payscale)
Digital marketing strategy is essential to take advantage of the growing opportunities from digital marketing. Strategists use a data-driven approach to review a company’s current digital marketing effectiveness, customize analytics, and set up KPI (key performance indicators) dashboards. Part of the strategy may involve implementing an overall digital channel strategy or specific strategy focused on customer acquisition (Reach), Conversion (Act and Convert), and customer retention and loyalty (long-term engagement). The role may also entail collaborating with creative teams to tell the advertiser’s story. You might work with operations and product specialists to determine optimal audience targeting. You may also be communicating with partners and vendors.
Median Salary: $59,108 (Payscale); $71,127 (Glassdoor)
Digital Marketing Manager
A Digital Marketing Manager is responsible for managing the various aspects of a company’s online marketing strategy. They are the ones who keep the digital marketing team focused on marketing campaigns. These campaigns promote a company and its products and/or services to achieve the company’s short-term and long-term goals. The manager may also identify and evaluate new digital technologies. This involves the use of Web analytics tools to measure site traffic, in order to optimize marketing campaigns, email marketing, social media, and search advertising.
Median Salary: $86,930 (Glassdoor); $64,142 (Payscale); $129,380 (BLS)
Online Marketing Manager
Online marketing managers are responsible for brand generation and product awareness with the use of an internet. As a company’s presence and product research become more prominent online, marketing managers become very vital to the company’s success. They must plan and implement different social media forms to help promote recognition of brands and promotions. The purpose is to attract traffic to the company’s website.
Median Salary: $99,530 (Payscale); $80,350 (Glassdoor)
Social Media Marketing Manager
With the escalation of social media as a form of advertising and brand recognition, this job has become essential. According to Monster.com, “social media managers are responsible for developing and implementing marketing strategies for a business’s social media sites. This might include blogging, creating social media profiles, managing regular posts, and responding to followers.”
Median Salary: $93,126 (Glassdoor); $48,986 (Payscale)
Market Research Analyst
A marketing research analyst is mainly responsible for interpreting information from department reports, as well as presenting recommendations based on the analysis. The marketing team works on high impact, strategic projects to attract and maintain a steady base of customers to the company. They apply qualitative and quantitative techniques to interpret the data and produce substantiated recommendations.
Median Salary: $60,364 (Glassdoor); $51,691 (Payscale); $63,230 (BLS)
Ecommerce Marketing Manager
Ecommerce marketing is the process of driving sales by raising awareness about an online store’s brand and product offerings. Digital marketing for ecommerce applies traditional marketing principles to a multi-channel, data-driven environment. One example is PPC or pay-per-click advertising. Running an effective PPC campaign involves strategic bidding on the keywords or phrases used in the ads you create. A company’s ads will appear above or below non-paid organic search results, with higher bids earning the #1 position. Search engines earn revenue on a per-click basis.
Median Salary: $93,125 (Glassdoor); $90,504 (Salary.com); $62,856 (Payscale)
Glassdoor: Founded in 2007, they have amassed a growing database of millions of company reviews, CEO approval ratings, salary reports, and job postings.
Payscale: This business pioneered the use of big data and unique matching algorithms to power the world’s most advanced compensation platform. It continues to be the compensation market leader, featured in G2 Crowd’s 100 Best Software Companies for 2018, based on user reviews.
Salary.com: They attest to be the leading consumer and enterprise resource for compensation data, software, and consulting. For nearly 20 years, the company has not only helped people understand their worth, but it has also allowed organizations to harness employee value through fair pay practices.
BLS: The U.S. Department of Labor is the principal federal agency responsible for measuring labor market activity, working conditions, and price changes in the economy. Its mission is to collect, analyze, and disseminate essential economic information to support public and private decision making.