What is Digital Marketing?
Digital marketing is the promotion of products or brands via one or more forms of electronic media. It differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. Digital media is an ever-growing source of entertainment, news, shopping, and social interaction. Consumers are now exposed not just to what a company says about a brand, but what the media, friends, relatives, peers, etc., are saying as well.
The proliferation of digital media has created a selection of careers in the sphere of digital marketing. Employment opportunities exist where you can put your degree to good use.
The following are examples of an assortment of digital jobs.
In marketing, digital content managers typically run e-commerce websites and continually update their pages to include new products and product descriptions. They typically play a central role in any marketing agency or digital marketing team as their role touches on almost all levels of marketing – and it encompasses much more than just writing and social media activity. They need to understand not only how to create SEO friendly (search engine optimizer) content from the ground up, but how to organize, store, and manage it as well. They need to understand how it feeds into different subsets of the marketing plan.
Most digital content managers earn at least bachelor’s degrees in communications or marketing before entering the field.
Earning potential: $80,000 and upwards annually
Virtual Reality Developers and Editors
If you are someone with a background that combines technology and creativity, and/or you are versed in graphics or even special effects, virtual reality might be a great field for you. As a product, VR is still quite expensive to purchase and is a highly specialized field. Its use continues to expand in digital marketing campaigns. This has created job opportunities for those who have a strong foundation in technical arts and digital marketing.
Nearly every brand can implement virtual reality in some way to market products and services to consumers. Some of the most impactful virtual reality inclusions are brands like Toms and Excedrin as references for implementing real-life simulations into marketing campaigns.
Earning potential: At the very low end of the spectrum, a VR specialist can expect to earn $65,000. Some opportunities are $80 000 – $100 000.
Digital Strategy Director
Businesses today are constantly looking to capitalize on new advances in online consumer communication, and they often turn to digital strategy directors to help lead these charges. Digital strategy directors head up online marketing departments, allowing businesses to implement new marketing strategies. These professionals are constantly brainstorming new ways to reach consumers through market research.
Most digital strategy directors receive at least bachelor’s degrees in marketing/digital marketing or business. The director position does require management experience; however, there are entry-level jobs in digital strategy.
Earning potential: Typically, directors earn between $75,000 and $110,000 a year.
User Experience (UX) designers are responsible for the end-to-end development of websites and digital marketing applications. Either they may have a deep technical background or they may have the skills to be on the design end (graphic design). They focus on understanding the website from a marketing experience, and to that end, they need to understand audiences as well as have an in-depth knowledge of the product or service a given client offers.
The most successful digital marketers in the industry attest that user experience is the key to facilitating the consumer’s experience. User experience determines how a brand speaks to its customers and delivers the message it is trying to convey, effectively.
Earning potential: The salary may start at $50,000 with experienced designers earning over $150,000.
Artificial Intelligence (AI) Specialists
The advancement of digital marketing has revealed how technology is changing communications. AI enables data processing beyond the levels humans can. It has become an important tool used by digital marketing agencies for their marketing efforts.
A study done by Tractica in August 2016 concluded that AI might generate $36.8 billion by 2025.
Artificial intelligence (AI) is poised to have a transformative effect on consumer, enterprise, and government markets around the world. Anyone who can create systems to analyze this information in such a way that it can be applied to strategic marketing will be in demand. To prepare for the onslaught of AI application in digital marketing, adding college courses in computer science will benefit your career in this field.
Earnings potential: Data Analysts could earn in excess of $100,000.
Email Marketing Specialist
Given our digital dependence, it is not surprising to learn marketers are investing in digital strategies at a super-fast pace. By 2021, an estimated $146 million will be spent on digital marketing, according to predictions from Forrester. While strategies will vary, experts in marketing opine that one thing is certain: the cornerstone of every digital strategy should be email marketing.
Businesses can attract and retain customers with personalized messages that promote their content, brand, and product. Digital marketing through Google and Facebook, for examples, allows a business to use personalization techniques to deliver messages that customers cannot ignore.
Earning potential: E-mail marketing managers can expect to earn around $50,000.
Salary provided by The Digital Marketing Institute.